Pay-Per-Click (PPC) Management Services
Pay-per-click (PPC) management services are an ideal solution for businesses that want to increase revenue while keeping risks low. When you choose PPC services from the best PPC Company, your business benefits in multiple ways.
How PPC Services Can Help You?
1. Brand Awareness
Our PPC services help boost your brand awareness by placing your business in front of the right audience at the right time across top platforms.
2. Increase Conversions
Drive more conversions with paid ads. Our campaigns focus on attracting the right users and turning clicks into real results for your business.
3. Get Instant ROI
Pay-per-click services deliver instant ROI by driving targeted traffic, generating quick leads, and helping you see measurable results from day one.
3. Targeted Customers
We conduct in-depth keyword research to find the exact terms your target audience is searching for. Then, we create PPC campaigns that reach and engage these high-value customers.
4. Stay Ahead of Competitors
To grow your business continuously, staying ahead of competitors is key. Investing in PPC ensures you stay visible, competitive, and ready to capture more market share.
6. You Only Pay for Clicks
PPC is highly cost-effective because you only pay when someone clicks on your Google Ad. This approach saves budget and ensures every penny is performance-focused.
What Is Included In Our PPC Marketing Services?
1. PPC Audit Services
PPC audits are critical to the maintenance and health of ad accounts, as they can easily become inefficient, disorganized, and overly complicated over time, making them difficult to manage.
2. Campaign Setup
You can get assistance from our PPC campaign management services Experts in selecting the best Campaign Setup starting from… for your company.
3. GEO Fencing Ad Services
With GEO fencing Ad Services, virtual borders are created around a location or an area and are monitored whenever a mobile device user crosses them.
4. Google Search Ads
A marketing strategy called Search Ads involves integrating digital ads with search engine results. Every time a user clicks on one of a company’s search advertising adverts, a small fee is charged.
5. Shopping Ads
You can get assistance from our PPC campaign management services Experts in selecting the best Campaign Setup starting from… for your company.
6. Local Ads
With GEO fencing Ad Services, virtual borders are created around a location or an area and are monitored whenever a mobile device user crosses them.
Hot It Works
We are Exclusive Solution Agency
We are to grow your brand online through innovative marketing strategies, creative campaigns, and result-driven solutions.
Our Core PPC Services Include:
✅ Tailored PPC Strategy
✅ High-Impact Ad Copywriting
✅ Continuous Campaign Optimization
✅ Fast & Safe Penalty Recovery
👉 Grow with us — We don’t just run ads, we deliver results.
How Our PPC Services Can Increase Your Leads And Sales
Planning and Initiating PPC Campaign Setup
PPC is a powerful paid advertising model where you only pay when someone clicks your ad. With PPC services in Canada, your business can quickly appear on the first page of search results and reach high-intent customers.
At Marklabs, known as the Best PPC Company in Canada, we begin by evaluating your business objectives and determining the right PPC campaign types to match them. We identify potential audiences, perform strategic keyword research, and set up campaigns designed to improve your traffic, leads, and conversions. Throughout the process, we focus on tracking ROI and building a reliable lead database while supporting your business with complementary marketing efforts.
- Business Evaluation
- Competitor Analysis
- Target Market
Maximize ROI with Smart PPC Campaign Management
Our expert team crafts tailored PPC management services that help your business achieve measurable goals. The focus is on generating qualified clicks, increasing conversions, and driving sales. With smart bidding strategies and cost control, you can maximize your marketing investment and acquire new customers affordably.
- Landing Page Experience.
- Ads Budget
- Target Audience Refinement
Optimizing Your Campaign for Long-Term Growth
While PPC campaigns are effective in generating B2B leads, many businesses struggle to convert those leads into real sales. At MarkLabs, one of the best PPC Company in Canada, we start by deeply understanding your business, analyzing competitors, and aligning with your goals. This approach allows us to continuously optimize campaigns to ensure better lead quality, higher conversions, and consistent ROI improvement.
- Target Market Alignment
- Competitor Insights
- Audience Segmentation
PPC Setup Process
When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:
MarkLabs itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.
Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. Marklabs has created a custom PPC account audit process and checklist based on years of analyzing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.
It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.
If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.
This step includes optimizing all the various account settings, such as: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup
Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily MarkLabs has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.
If we’re running display campaigns, MarkLabs will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.
The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. MarkLabs will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.
MarkLabs creates a custom dashboard report for each client. To start off, Marklabs imports in all historical data and then we update our main dashboard report every month. MarkLabs reports on metrics in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.
It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.